Deadly “pressure-to-perform” claims another life

A 25 year old with technical and business degrees from IIT and IIM, the top Indian colleges and working for McKinsey, the world’s best consulting company. Everyone would say what an amazing guy. The mental pressure around the two statements is in itself unimaginable.

It is generally accepted that at least 3 years of work experience is required to take up an advanced or Master’s degree and in the case of an advanced business degree more experience is preferred. Academic institutions should assess the work experience and the candidate’s exposure and knowledge of the business side of things before granting admission for business degrees. The guy came straight out of IIT at 22 years and landed at IIM. What exposure does someone at 22 have of business and the ones who have will definitely not take up a business degree, not at 22 for sure. Out of IIM and straight into McKinsey. It is nothing less than maniacal.

It is clearly not just the work pressure that drove him to take his life. The deadly “pressure-to-perform” comes from downstream a long way back. Suicides among students preparing for entrance exam to get into the IITs and among students studying at IITs have been rising alarmingly over the years. That is 5 years of academic mental stress with the added stress of cracking the CAT exam to get into the IIMs and then 2 years of even more academic stress during the MBA program. When he joined for work, he had already spent 7 years of his life in the pressure cooker of intense academic stress.

Work pressure and micromanagement are common in most companies now but would depend largely on the ones managing the projects. Companies like McKinsey hire the best graduates from the top colleges and then the pressure to perform and the toxicity in the work culture is thrust upon them. Now the question everyone would have asked is, why didn’t he just quit and move on rather than drown himself in the mire? Because of social and peer pressure. Can’t someone who has gone through the grind of JEE, IIT, CAT and IIM absorb work pressure and continue performing at his peak? No one would have understood, not even his family. The problem with peak performance is, no one can stay at the peak forever and down the peak could become a free fall very easily and quickly. He was way too young to manage work pressure, push back micromanagement and survive office politics and toxicity.

It took me 10 years and enough exposure of working with international clients to understand how a MBA can add value to my profile and MBA from an international college would be the best to prop up my international work experience. With age and experience comes maturity and the ability to work smarter and manage all kinds of stress. Consulting is no easy job and consulting with McKinsey means working with the top companies in the world. It is impossible for anyone to live in sustained mental stress for a long time and the younger one is the more vulnerable they are to capitulating sooner.

From the time I heard the Dire Straits classic “Private Investigations”, a narrative of the daily life of the not so scrupulous private investigators, two lines have stuck with me.

“What have you got, at the end of the day

What have you got, to take away”

What we will all eventually take with us is knowledge and experiences and not the names of academic institutions where we studied, the names of companies where we worked and the expectations of people around us. Our well being is something only we understand the best. The stress and suicides created by pressure to perform will stop when we realize these simple facts.

The woes of Byju’s

Just as everyone thought the layoffs winter can’t get any more frigid and worse, looks like Byju is going to be laid off from Byju’s.

Every Edtech company has three components 1) Education 2) Technology 3) Business and management. That Byju Raveenran is an accomplished tutor is a well known fact. That his classes and method of teaching had immense potential to go online was also there which was why Byju’s grew exponentially in a short span of time and attracted the attention of global investors. So problem areas are not education and technology. Byju’s current woes are all on the business and management side.

There are several well known cases of VCs asking founders to focus on product development and appointing CEOs and hiring executives to run the business. Now that VCs are seeking to oust Byju Raveendran, it is puzzling as he had no prior experience in running a company then why did the VCs allow him to be the CEO and bring in his wife and brother to run the business. Byju’s situation was not at all complicated. Raveendran had to focus on education and the company needed a technology head with the potential to grow into CTO who could build a technical team from scratch. The VCs could have had easily set up the executive and management teams. Raveendran and his family members are not just the problem, the entire executive and management teams need to be dismantled and built from scratch.

I have heard several instances of Byju’s sales team being aggressively persuasive with the parents of children and making the parents feel like they are doing a crime by not giving their children Byju’s online classes. Raveendran seems to have clearly forgotten his own USP that made Byju’s touch the skies. It was the quality of his classes and word of mouth. Companies like Apple and Bose rely on the quality of their products to attract and retain their customers. Raveendran simply had to follow the golden rule. So what changed him?

Market valuation of a company is usually done based on the numbers on its financial statements and its business potential in the market segment it is catering to. Investors would ideally look at the past 3 years of financial performance for assessment. What they look at is profit margins, but with a catch. Ideally they would want to see increasing revenue and decreasing cost or expenses but even if the revenue remains flat for a couple of years they want to see decreasing cost because it shows efficient money management. This does not seem to be the case with investors and investments anymore. Market valuation can be conservative or inflated based on many factors. In the case of Byju’s it had huge potential with its online app, then covid struck and we literally started living on the internet. Byju’s valuation became like an endless pit because its business potential exploded into touching the entire population of the country. When investments started flowing in like water Raveendran spent millions on acquiring other edtech companies and running promotion ads with Lionel Messie and Shahrukh Khan and sponsoring events, notably sports events. The beleagured company’s valuation is now down by 95% from its heydays in 2022 which goes to show how inflated valuation can end up destroying companies (https://m.economictimes.com/tech/startups/macquarie-slashes-byjus-valuation-by-98-after-julius-baer-protest/articleshow/108165302.cms).

Terming startups that are loss churning machines year after year as unicorns is I believe the biggest crime investors and VCs are doing. Budding entrepreneurs all want their startups to get investments and become unicorns regardless of how poor their financial performance is because they know they can have swanky lifestyle, hire and fire employees when their business strategies fail miserably and can get away with everything even if their companies go bust.

Raveendran’s knowledge and teaching acumen were his heart and soul and investments pouring in acted as injecting venom into both. This is what happens in every case where we get more money than we really need. Education is more like the traditional barter system, we give money in exchange for knowledge. When we make education into a business, everything related to business takes hold, such as competition in the market, having to invest first to get returns, invest more for higher returns, commercialization and giving up on the core values of education.

Raveendran is accusing the investors of trying to oust him as the CEO of Byju’s and from the board of directors along with his wife and brother. He is also peeved now that investors have blocked access to money he has raised to pay salaries to his staff (https://www.reuters.com/world/india/indias-byjus-cant-access-rights-issue-funds-pay-staff-2024-03-02/). He needs to understand that investors are only looking to recoup their investments for which he has to either pay off all their money or step down and let them run the company. He doesn’t have a third option no matter whatever he tries.

VCs can do well by not being confrontational and convincing Raveendran to give up the executive positions and shift his focus back to education for the sake of his company and his future. If he gets ousted, the reality will hit home hard when he starts a new life without Byju’s especially if the investors decide to retain the name of the company.